Matsuya Japan Guide: From Classic Gyudon to Umatoma Hamburg

What is Matsuya?

Matsuya is a major Japanese fast-food chain known for its fast service, reasonable prices, and hearty meals. With self-service ticket machines and multilingual menus, it’s especially foreigner-friendly.

• Founded: 1966
• Locations: 1,000+ across Japan
• Specialties: Beef bowls, hamburg steak, set meals

Matsuya is a major Japanese fast-food chain known for its fast service, reasonable prices, and hearty meals. With self-service ticket machines and multilingual menus, it’s especially foreigner-friendly.
👉 Learn more on the official Matsuya English website.

You can find Matsuya near most train stations or search “松屋” on Google Maps.
👉 Search for your nearest store on Google Maps

Gyudon: The Soul of Matsuya

Gyudon—thinly sliced beef simmered in a sweet soy-based sauce over rice—is Matsuya’s signature dish.

Why it’s popular

• Quick to serve
• Under ¥500
• Comes with free miso soup

Pro tip: You can customize the size of your rice and add a raw egg or green onions for a small fee.

Umatoma Hamburg: A Cheesy Tomato Surprise

For something richer, try the Umatoma Hamburg Steak Set.
“Umatoma” combines umai (delicious) and tomato, and it’s exactly that—deliciously tomato-rich.

Umatoma Hamburger Steak Is Now a Regular Menu Item at Matsuya (Since 2025)

Matsuya’s Umatoma Hamburger Steak, once a limited-time menu item, is now available year-round. A must-try for tomato lovers and fast food fans alike!

How to Order at Matsuya

Ordering at Matsuya is easy, even if you don’t speak Japanese. Most locations have self-service touchscreen machines with English, Chinese, and Korean options.

Step-by-step:

• Choose your meal on the screen.
• Pay (IC cards, credit cards, and cash accepted).
• Take the ticket and hand it to staff or place it on the counter.

No tipping is needed. Free water, pickles, and condiments are available at self-serve stations.

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